Summer School 2019

MAKE A DIFFERENCE

Learn how to achieve

Business EXCELLENCE

by breaking through DIGITAL FRONTIERS

13th to 19th July 2019

in Ohrid, Macedonia.

Venue: Congress Center – Ohrid

 

MAKE A DIFFERENCE: LEARN HOW TO ACHIEVE BUSINESS EXCELLENCE BY BREAKING THROUGH DIGITAL FRONTIERS

MAIN THEME OF THE SUMMER SCHOOL:

Academics and professionals will share their knowledge about the new challenges in using digital technologies for marketing, the transformation in the digital banking, with the turn of trends in digital retail/ logistics and the importance of smart cities. International students will have an opportunity to network and overcome today’s digital barriers by working on challenging group assignments with problems that professionals are facing with.

WHO CAN BENEFIT FROM PARTICIPATION

Undergraduate, graduate students, starts-ups and young enthusiast from EU countries, that have major orientation in Marketing, Digital Marketing, Information Technology, Entrepreneurship, Business information, E-Commerce, Market Research, Customer Service, Business Analytics, E- Finance, Banking and other related courses. 

The event starts in

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AVAILABLE TICKETS:

Summer School through the years

Summer School 2019 - ”Make a difference: learn how to achieve business excellence by breaking through digital frontiers”

DRAFT AGENDA

Summer School 2018 - ”Trends and challenges for the global accounting profession”

AGENDA

Summer School 2017 - “Make a Difference-Become a Young Leader on Dealing with New Economic Challenges on the Path to the EU”

AGENDA PHOTOS

Summer School 2016 - “Make a Difference-Become a Leader by Enhancing Regional Cooperation Through Customs Modernization”

AGENDA PHOTOS

Summer School 2015 - “Make a Difference-Become a Creative EU Leader of Change”

AGENDA PHOTOS

Summer School 2014 - “Make a Difference – Become a Sustainable Competitive Advantage EU Leader”

AGENDA PHOTOS

Summer School 2013 - “Become a Responsible CSR EU Leader”

AGENDA PHOTOS

Summer School 2011 - “Make a Difference – Become an INOVATIVE EU Leader”

AGENDA PHOTOS

Summer School 2010 - “Make a Difference – Become an GREEN EU Leader”

AGENDA PHOTOS

TOPICS OF PRESENTATION AND GROUP ASSIGNMENTS

 

new challenges in digital marketing

As the marketing field continues to change and develop, keeping up with the times can be a difficult task. Marketing managers are faced with the challenge of managing and organizing their marketing teams and strategies to perform successfully on every available marketing front — and there are a lot. Here you will be able to learn about the most common marketing problems every marketer faces and how whatever the problem may be, there will always be a way on how to improve or overcome them. 

the future of global banking – digital banking

Discussing the trends that occur in the Financial Sector. Learning how are political uncertainty, the rise of digitization and automation, and the career aspirations of millennials changing wholesale banking? What exactly is changing and, just as importantly, what is not?

Digital retail innovations/logistics

How supply chain and logistics are providing competitive differentiation points for retailers as they look for new ways to stand out in the marketplace – online.

Audit analytics and automated auditDigital society/smart cities

Our landscapes are continuously evolving and because of this we need to think about how the role of technology fits in throughout this process and how we can utilize technologies to make our cities better places to live. A smart city is “an urban development vision to integrate multiple information and communication technology and Internet of things solutions to manage a city’s assets”. It’s very important to understand the reason for its existing, why cities and initiatives across the world have been embracing technologies to improve their systems and services to inspire us for the following activity.


Other topics

Performance marketing – how to bring more leads to your business

– Facebook and Instagram advertising

– Gamification in retail sector

– Power of remarketing/retargeting

AGENDA

BE BETTER

VERSION

OF YOU

APPLICATION FORM

DATES: 13 th to 19 th July 2019

VENUE: Congress Center Ohrid, Macedonia

Participants is limited to 25 students

SUMMER SCHOOL FEE: 150 EUR

EARLY BOOKING UNTIL 31 MAY 2019 is 130 EUR

The fee covering the 6 nights’ – full-board accommodation, welcome package, trainings and lectures and all the field and extra-curricular activities projected to be realized as part of the Summer School 2019 Agenda.

Our friends

Contact or Visit Us

Ss. Cyril and Methodius University in Skopje
Faculty of Economics-Skopje

Address
Blvd. Goce Delchev 9V
1000 Skopje
Republic of Macedonia

еmail: summerschool@eccf.ukim.edu.mk