Summer School 2019
MAKE A DIFFERENCE
Learn how to achieve
by breaking through DIGITAL FRONTIERS
13th to 19th July 2019
in Ohrid, Macedonia.
Venue: Congress Center – Ohrid
MAKE A DIFFERENCE: LEARN HOW TO ACHIEVE BUSINESS EXCELLENCE BY BREAKING THROUGH DIGITAL FRONTIERS
MAIN THEME OF THE SUMMER SCHOOL:
Academics and professionals will share their knowledge about the new challenges in using digital technologies for marketing, the transformation in the digital banking, with the turn of trends in digital retail/ logistics and the importance of smart cities. International students will have an opportunity to network and overcome today’s digital barriers by working on challenging group assignments with problems that professionals are facing with.
WHO CAN BENEFIT FROM PARTICIPATION
Undergraduate, graduate students, starts-ups and young enthusiast from EU countries, that have major orientation in Marketing, Digital Marketing, Information Technology, Entrepreneurship, Business information, E-Commerce, Market Research, Customer Service, Business Analytics, E- Finance, Banking and other related courses.
The event starts in
Summer School through the years
Summer School 2019 - ”Make a difference: learn how to achieve business excellence by breaking through digital frontiers”DRAFT AGENDA
Summer School 2018 - ”Trends and challenges for the global accounting profession”AGENDA
Summer School 2017 - “Make a Difference-Become a Young Leader on Dealing with New Economic Challenges on the Path to the EU”AGENDA PHOTOS
Summer School 2016 - “Make a Difference-Become a Leader by Enhancing Regional Cooperation Through Customs Modernization”AGENDA PHOTOS
Summer School 2015 - “Make a Difference-Become a Creative EU Leader of Change”AGENDA PHOTOS
Summer School 2014 - “Make a Difference – Become a Sustainable Competitive Advantage EU Leader”AGENDA PHOTOS
Summer School 2013 - “Become a Responsible CSR EU Leader”AGENDA PHOTOS
Summer School 2011 - “Make a Difference – Become an INOVATIVE EU Leader”AGENDA PHOTOS
Summer School 2010 - “Make a Difference – Become an GREEN EU Leader”AGENDA PHOTOS
TOPICS OF PRESENTATION AND GROUP ASSIGNMENTS
new challenges in digital marketing
As the marketing field continues to change and develop, keeping up with the times can be a difficult task. Marketing managers are faced with the challenge of managing and organizing their marketing teams and strategies to perform successfully on every available marketing front — and there are a lot. Here you will be able to learn about the most common marketing problems every marketer faces and how whatever the problem may be, there will always be a way on how to improve or overcome them.
the future of global banking – digital banking
Discussing the trends that occur in the Financial Sector. Learning how are political uncertainty, the rise of digitization and automation, and the career aspirations of millennials changing wholesale banking? What exactly is changing and, just as importantly, what is not?
Digital retail innovations/logistics
How supply chain and logistics are providing competitive differentiation points for retailers as they look for new ways to stand out in the marketplace – online.
Audit analytics and automated auditDigital society/smart cities
Our landscapes are continuously evolving and because of this we need to think about how the role of technology fits in throughout this process and how we can utilize technologies to make our cities better places to live. A smart city is “an urban development vision to integrate multiple information and communication technology and Internet of things solutions to manage a city’s assets”. It’s very important to understand the reason for its existing, why cities and initiatives across the world have been embracing technologies to improve their systems and services to inspire us for the following activity.
– Performance marketing – how to bring more leads to your business
– Facebook and Instagram advertising
– Gamification in retail sector
– Power of remarketing/retargeting